A vision and a brand are powerful first steps in bringing a culture of health from an idea to a reality. What would you like your workplace environment to look like five years from now? A succinct vision statement summarizes for all (employees and leaders alike) the reasons for creating a culture of health. It also reminds everyone of the link between employee health and your organization’s ability to achieve its overall mission.   

Branding your organization's culture of health conveys to employees that the organization’s commitment and support of healthy behaviors is important and is here to stay. Choose a name and logo that resonate with employees. Then use that brand on all communications with employees about the policies, facilities and programs your organization offers to promote healthy behaviors.

Creating a vision and brand for your workplace’s culture of health (pdf)